" Our expertise in sourcing and creating unique products to the highest technical standard has enhanced our customer’s sales and consumers choice "
About
Us
Brands Direct Group is proud to have brought a difference to quality, innovation and technical standards to our market place.
Brands Direct Ltd, was formed in 1993 from the demanding changes in the food retail marketplace.
Consumers wishing for greater food innovation, authenticity, speed to market, and price competitiveness verse the brand.
Branded products had for years enjoyed exclusivity in their market sectors, over priced and unchallenged.
With a vast experience of international businesses, the founder formed his first company in 1993 that challenged International beer brands. Many of the UK beer brands had been brewed under licence in the UK with no real authentic taste or heritage. His aim was to offer a vast array of authentic international beers presented in consumer friendly packaging, bringing the International tastes to the UK consumer.
From the very beginning, exploring the international marketplace, understanding trends, and modern brewing methods, resulted in the success of the company.
Their drinks portfolio now covers International and regional beers, Traditional and modern ciders, Spirits and Liqueurs.
PROGRESSION INTO THE INTERNATIONAL FOOD MARKET
In 1996 after a long and intensive evaluation of other food styles and eating habits in different continents, Brands Direct launched into the snacking market with the first to market own label baked cereal bar range.
Their progression in innovation of products, tastes and developing convenient packaging enhanced the food division into major growth.
The team at Brands Direct have prioritised quality and the strictest technical standards as being key to there future. The ethos in their businesses has brought customer and consumer loyalty.
Today, Brands Direct food division are proud to be one of the UK's largest suppliers of Private Label Baby Food Snacking and Free From Snacking.
Meet Our Directors
Managing Director
The Group Managing Director is passionate about business, with an enormous drive to move the company forward. His strengths are building the awareness and understanding of product longevity and foreseeing and new trends.
HR/Legal Director
With his focus on legal and ethical standards, our HR / Legal Director ensures the company is at the forefront of our legal requirements.
Logistics Director
Our Commercial & Logistics Director has over 16 years within the business. Working across all product categories he oversees all the commercial, Logistics and Supply Chain departments and is responsible for the Implementation and management of forecasting, reconciliation, and inventory systems.
Technical Director
Our Technical Director has a PhD in Chemistry and is fully trained in Food Safety, HACCP, Risk Assessments, Quality Control and Project Management.
Sales Director
With over 40 years’ experience in the FMCG market, including 22 years with Nestle. He has vast knowledge of launching products into the UK/European markets
Chief Finance Officer
Our Chief Finance Officer is ACCA qualified with 26 years of experience in financial analysis and management accounts, and overseeing all company accountancy needs. She is committed to continuously improving processes and procedures.
Office Manager
Our office manager offers direct support to all senior staff arrangements. She runs the day to day office activities. Her responsibilities include business contractual arrangements, IT, and communications. She is also the Personal Assistant to the Group Managing Director.